My role as Marketing Manager is to capture, edit and present these athletes in their prime, training hard and celebrating national championships. We have increased the club’s brand equity within RMIT University & have captured the audience of high schools and colleges in the US & UK through out successful growth strategy.
As a member of this spectacular club myself, I take pride in the wealth of knowledge and skills that I have been able to portray though the club’s socials. We have had huge success in the promotion and execution of events throughout the 2021 season so far such as ‘Try-outs’, the sold out ‘Decades Party’ & the annual ‘Cheer Ball’.
Scope
- Full Social Media Management
- Photography
- Marketing Strategy
- Paid Ad Campaigns
- Content Creation & Graphics
- Stakeholder Communication
Achievements
- 50% increase in local audience reach in 9 month period
- 5% weekly follower growth increase
